three72 Is A Woman's Story
Our mission is to empower all women to discover, believe in, and own their unique value so they can have the personal and professional life that they want.
three72: Why our name matters
When we started on this journey, cocktails in hand, we talked a lot about our mission and what we wanted to create for women. We wanted to break out of the mold and create an organization that would elevate women and empower you to build the life you only dare dream about – all while having a ton of fun.
After plenty of laughter, we finally got serious and started throwing out words that represented our vision – bold, fearless, spunk, unique, grit, value, spirit, complex, capable, fierce – in the hopes of finding inspiration for a great name that would convey to you what we want for you – confidence and the power to follow your goals.
As you can imagine, one word wasn’t going to capture the essence of what we wanted to do. So, we stepped outside of the box and started looking for inspiration in everyday things.
One day, Tracey (who you will meet soon), was Google-ing questions that she felt might give her a story or name of something that would say…
“Women are more than one thing…we are complex and flexible, soft and powerful, decisive and agreeable, but we are often either underestimated or we underestimate ourselves.”
And, this led her to type in a question about what is deceptively complex? Wouldn’t you know it, there was a blog with 10 simple things that are deceptively complex!
Of the ten things, one story leaped off the page. It turns out some famous guys Bertrand Russell and Alfred North Whitehead (British mathematicians, logicians, and philosophers) set out to conclusively prove that mathematics works.
Here’s an interesting fact – the mathematical proof for 1+1=2 is actually 372 pages long. Simple yet deceptively complex. Upon investigation, we learned that Bertrand Russell was also a political activist fighting for reform at a time when his views were not mainstream – a personality that seemed to fit into our group. And, so was born three72.
Three72 is built on the fact that no one should underestimate women as simple or focused on one issue, like equal pay. We are deceptively complex. It would take 372 pages (or more!) to write each of your stories, describe the unique value that you offer the world, or even come close to capturing your inner beauty.